Mrs. Claus? But It's Not Christmas ...

Children love Mrs. Claus no matter the season. They love her because she feels safe. In moments when everything else feels loud, confusing, or frightening, Mrs. Claus represents calm, kindness, and care. She listens without rushing. She smiles without expectations. She brings comfort without asking questions.

In an emergency, Mrs. Claus is not there as entertainment — she serves as a source of emotional regulation. The familiar, gentle persona is used intentionally to:

Regulate emotional distress
Normalize receiving comfort
Reduce barriers to engagement

This familiarity acts as an emotional bridge, helping children transition from distress toward calm.

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Office location

Richmond, Virginia, 23228

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